Do users like my content?

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. It’s clear that there is a link between the websites which rank highly for …

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Experience-based competitive audits

When it comes to choosing keywords, it’s important that they are not too specific or too broad. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. All sites have a home or "root" page, which is usually the …

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Get inside the heads of your customers

SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. When it comes to getting visitors to your site, you …

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Build an on-site blog

Doing so will dramatically bias outcomes in your favor. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? People spend very little time engaging with content. Keyword selection requires its due consideration. You …

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Domain authority (DA) is NOT the ultimate metric

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

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