Taxonomy and post type needs

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Did you know Google uses around 200 ranking factors to rank websites? This …

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Carrying out competitor research is crucial to any SEO campaign

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. As …

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Aligning Questions to Content

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and …

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Keep the focus of the post narrow enough

While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. The best way to create content …

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Do Your Research

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. A good resource is more than just a long-form 1500 word blog …

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Steps to Get Your Website Crawled Faster

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. When we talk about trust through age, we're talking about the indexed …

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Use a permalink structure that includes keywords

While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. Inbound links can come from your own website …

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Single-keyword SEO has been a staple for a long time

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. The …

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Focus on getting your targeted keyword in the headline early on

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. See what keywords are most popular in each country you’re targeting …

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Monitor the evolution of your Google search results

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Google doesn’t want to deliver …

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Offer relevant, useful and original content

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances …

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Link Reclamation

The day may come when links are less important to rankings, but that day hasn’t arrived yet. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further You should search your favourite search engines for …

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Stop gettin’ all indignant

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When …

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Make sure contact forms and contact information are current

For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large …

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What to Do to Improve Website Speed

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include …

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Decrease your landing page loading time

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them …

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What are the different revenue models for SEO?

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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Check in on your competitor’s strategies

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. As brands across …

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A Google +1 can indirectly lead to a better page rank

In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and …

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What do you understand by On page optimization?

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search …

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Exhibit altruistic behaviour to build trust

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content …

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How To Find Hundreds Of Awesome Keywords

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to …

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Entries with rich snippets have higher click-through rates

f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. It used to be that buying backlinks as you could was a successful means of boosting …

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Evaluate Your Site Speed

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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A few tips how to create engaging conten

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not …

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How do I know if I have toxic backlinks?

Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your …

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