Learn from these mistakes before you learn about LSI

They follow the same methodology, staying on top of news about select topics to better spot trends. By spring 2013, Facebook and Google+ added hashtags. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating …

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Takeaway tips for gateway sites

Not only that, but overusing keywords can create content that Google considers to be “thin”. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor …

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Let's talk about cloaking

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Creating …

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One important aspect is citations

In the first page of results, where 90% of people remain? The hard part of SEO isn’t doing the work, it’s sitting down to do the work. It isn't just about the number of links that are going to a domain, but about the quality of those links …

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Things to avoid when dealing with SEM

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Another key strategy is to supplement content with properly optimized HTML text. Each time you write …

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Unlocking the mystery of rankings

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Trust your gut where you see signs of growth. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential …

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The mysterious world of quality

There’s just so many different variables The bottom line is that SEO is a whole lot more than just optimizing your page titles and writing good content. Community hijacking involves finding online communities that are made up of your target market, or people that can reach your target market …

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Create content about javascript

A 302 redirect, or also known as a temporary redirect, should be put in place if you want to redirect your site visitors into another webpage but you plan to bring the redirected page back after some time. Knowing this, the 302 redirect will not pass on all qualities of …

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Create an Engaging Web Presence by the use of mobile search

Chances are, your research begins online, whether you’re looking for answers or products. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those …

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Make indexed pages a priority

As much as every business wants to be a success there is a real danger of too much and too fast. TV ads, radio, print and even social media). Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Rather than evaluate all …

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Create a search marketing strategy based on white hat SEO

Are they keywords with a history of high click through rates (CTRs) and conversion? Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to …

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Putting the Link Wheels into Motion

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. "The more, the better" saying doesn’t go for links. At least not as long as "more" means …

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Re-think your blog’s headers

Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike …

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Make sure you include your one to two keywords in your URK

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Taxonomy and post type needs

If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Did you know Google uses around 200 ranking factors to rank websites? This …

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Carrying out competitor research is crucial to any SEO campaign

A webpage’s loading speed is very important for its ranking. Users don’t want to spend time waiting for a page to load; they want to see your content immediately. Webpages with high loading times have high bounce rates, and high bounce rates often result in poor rankings. As …

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Aligning Questions to Content

Analyzing content alone is not real SEO. Making a deliverable look pretty for a client is not SEO. When you have submitted your website to all the major search engines, you may be thinking, what is the difference between the website that appears at the top of the page and …

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Keep the focus of the post narrow enough

While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. The best way to create content …

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Do Your Research

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. A good resource is more than just a long-form 1500 word blog …

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Steps to Get Your Website Crawled Faster

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. When we talk about trust through age, we're talking about the indexed …

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Use a permalink structure that includes keywords

While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. Inbound links can come from your own website …

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Single-keyword SEO has been a staple for a long time

Reacting to reviews appears to be a wise thing to do. That does not mean you should respond to every single review. In my opinion, you should react to negative reviews. Responding to negative reviews will show potential customers how you handle problems and solve solutions to dissatisfied customers. The …

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Focus on getting your targeted keyword in the headline early on

Keyword research represents the very foundation of your SEO campaign and when done properly, keywords can drive traffic and rankings for your web pages. Keywords represent terms and phrases people type as search queries to find local businesses. See what keywords are most popular in each country you’re targeting …

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Monitor the evolution of your Google search results

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Google doesn’t want to deliver …

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Offer relevant, useful and original content

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances …

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Link Reclamation

The day may come when links are less important to rankings, but that day hasn’t arrived yet. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further You should search your favourite search engines for …

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Stop gettin’ all indignant

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When …

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Make sure contact forms and contact information are current

For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large …

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