Reasons that people rely on nofollow links

Unique content signifies quality. You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. According to Google, natural links leading back to your site …

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Tracking and tuning

Everyone should be using paragraphs, but it is more important to make sure that your paragraphs actually make sense. Duplicate content that exists between an eCommerce website and other eCommerce websites (and potentially even content websites) has become a real pain point in recent years. Don't use any shady tactics …

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Think about how to incorporate keywords into your article

Deep linking from within mobile apps can bring much needed oomph to mobile search efforts. There are many methods of ensuring your articles can be read easily. Some examples are: adding more paragraphs, headings, snappy sentences, and subheading. In other words, we’re able able to understand the true impact …

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Less is always better when it comes to static pages

Developing a comprehensive white-hat strategy is absolutely essential for your business. Successful SEO services, unlike web advertising or PPC (Pay Per Click), can bring the right customers to your website authentically and less expensively, therefore making it a more sustainable long term approach. If the URL hasn’t been indexed …

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Don’t forget about keywords

Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There …

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Make it sufficiently broad in terms of static pages

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. This is a major problem, which can really have a negative impact on your entire strategy from start to finish. When a bandwagon is …

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Unexpected ways link research can impact your marketing efforts

Authority is created over time. It can't be rushed. Currently Google’s preference is for websites which are rich in content, ie. with a good balance of photos, descriptive text, video, downloadable documents, and so on. A common misconception about SEO is that it’s a one and done practice …

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Latest developments in ROI

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all …

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Adopt a customer centric view of domain authority

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive …

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Hidden facts about URLs

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Google hasn’t spilled …

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Learning about SEO

If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. If you can’t meet a visitor’s need on that page, direct …

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Understand about rankings

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Lets look at our approach to 301 redirects

Some websites are great and are ideally search engine-friendly, but many we come across are not. This is why an evaluation of your homepage is absolutely critical. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to …

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Design + link bait = Greatness

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Search engine algorithms will surely crawl video content directly instead of just crawling the text based …

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It’s time to dust off that list of keywords

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches SEO that works will have to shift away from mechanical tactics …

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Keep a strong focus on the one keyword phrase

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Google hasn’t spilled all its secrets regarding how it gauges …

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Regularly Release Useful Information for Free

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. There’s …

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SEO is not about stuffing a paragraph full of links and keywords

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right …

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Some websites are not as good as they appear

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it …

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Target Low Hanging Fruits

You shouldn’t wait passively for people to finally decide to link to you. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a …

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It’s All About Who You Know

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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Optimize page titles

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors …

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Check which of your keywords are already used

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue …

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The first choice should be backlinks

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write …

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SEO starts when you create the title tag

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. Make sure that …

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Recover your dead backlinks

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

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You can rank new pages with SEO and content

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. SEO’s need to have the skill and experience to help …

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