Learning about SEO

If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. If you can’t meet a visitor’s need on that page, direct …

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Understand about rankings

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Lets look at our approach to 301 redirects

Some websites are great and are ideally search engine-friendly, but many we come across are not. This is why an evaluation of your homepage is absolutely critical. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to …

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Design + link bait = Greatness

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Search engine algorithms will surely crawl video content directly instead of just crawling the text based …

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It’s time to dust off that list of keywords

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches SEO that works will have to shift away from mechanical tactics …

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Keep a strong focus on the one keyword phrase

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Google hasn’t spilled all its secrets regarding how it gauges …

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Regularly Release Useful Information for Free

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. There’s …

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SEO is not about stuffing a paragraph full of links and keywords

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right …

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Some websites are not as good as they appear

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it …

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Target Low Hanging Fruits

You shouldn’t wait passively for people to finally decide to link to you. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a …

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It’s All About Who You Know

There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

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Optimize page titles

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors …

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Check which of your keywords are already used

The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are shown in boldface as well). Although lead generation via the Web is less direct than an ecommerce transaction, it is arguably just as valuable and important for building customers, revenue …

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The first choice should be backlinks

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write …

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SEO starts when you create the title tag

Most marketers focusing on SEO break down SEO into onpage efforts and off-page efforts. And when focusing on off-page efforts, a common SEO mistake marketers make is believing that their site will receive more SEO traffic if only they can find enough websites to build links on. Make sure that …

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Recover your dead backlinks

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

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You can rank new pages with SEO and content

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. SEO’s need to have the skill and experience to help …

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Generate Interest and Give Information

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines A common way to judge the reputation of a website is to …

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A lot of websites have very serious on-page SEO issues

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Local SEO and Listings

If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview …

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Google processes over 3.5 billion searches per day

Honestly, I wouldn’t suggest moving so quickly that you risk some type of penalty. Particularly with backlinking, if your ‘velocity’ or the time passing and frequency of links procured rises too fast – it will look fishy and unnatural. Don’t try to act smart. There are some plugins which …

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Do Your Research

All sites have a home or "root" page, which is usually the most frequented page on the site and the starting place of navigation for many visitors. Unless your site has only a handful of pages, you should think about how visitors will go from a general page (your root …

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Page load speed

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate …

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Don’t Forget to Check Plurals

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might …

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Find out what keywords are already bringing traffic to your website

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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Keep it natural

SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Another tip for making long form content appealing is giving people something to read that surprises …

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