This year will be the year of indexed pages

The main purpose of categories and tags are to help web visitors navigate your blogs quickly and easily, which in turn, help you get a better search ranking (if used properly). In a nutshell, categories are the table of contents for your blog, while tags are the index that helps …

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Follow a consistent cadence towards dynamic pages

Just like they have for on-page SEO, technical aspects of SEO have changed as search engines have become more sophisticated. I think it's good to have lots of content on the website given the 'long tail' nature of searchers' keyword queries. All that technical stuff. What could you do to …

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Combine responsive design and html for Supercharged SEO

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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Define your goals with regards to walled garden sites

An SEO campaign can deliver all the traffic in the world, but if none of the visitors ever becomes a customer then the campaign has not succeeded. WordPress has a little bit of an understanding and appends the site title with the page or posts name then the ‘|’ (pipe) symbol …

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Here's what industry insiders think about page impressions

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). How …

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Link internally whenever possible

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Simple, generic and fairly ambiguous queries, such as those …

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You may be asked about page rank in your marketing interview

Have useful content for those searchersNow you have your niche and the related search terms you want your site to rank on. It is also easy to fail to get the benefit of proper canonicalisation and consolidation of relevant primary content if you don’t do basic housekeeping, for want …

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Lets look at our approach to bounce rates

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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Be certain to use your long-tail terms

Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes. We already know that content is king when it …

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Google ranking factors can be affected by SEO

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you …

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Link Practices That Are To Be Avoided

Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority …

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How to Write Post Blog Posts That Rank Well

If you want to build backlinks to your website, you have to do it with caution and knowledge. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Each webpage …

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How Much is a Website Worth?

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Websites are representations of ideas

SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There are too many variables at play, even with keyword and competitive research in hand. SEO isn’t an option for small …

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Use Hyphens To Differentiate Words In URL

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

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Make it More Visual

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find …

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Can Images Help Improve My Website’s Search Engine Placement?

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

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SEO competitor link profile analysis best practice

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Every Search Engines use different complex mathematical …

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No Multiple Pages with the Same Keyword

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way …

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Using social media for local SEO

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Make Sure Your Website Content is Mobile Friendly

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. In the past, creating keyword rich anchor text used to be considered an effective …

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Set-up An RSS Feed For Your Blog

Add structured data markup in your website's code to include vital business information for Google to find and showcase. A natural link profile has variety. The links come from different domains and links will have different strengths. Keywords and link building are no longer as impactful as they once were …

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What promise do you make?

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Analyzing content alone is not real SEO. Making a deliverable look pretty for a …

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Competitor link profile analysis

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has …

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Make Sure Your Site Kicks Butt On Mobile

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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So, how to start?

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile …

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