Make Sure Your Site Kicks Butt On Mobile

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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So, how to start?

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile …

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Blogging is a content style

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search …

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What industry jargon is common among your buyers?

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Longer content tends to rank …

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Link building, of course, is a science in itself

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. The three main pillars of Search Engine Optimization; content, links and site architecture will remain …

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A service that does what you're looking for

Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. Google aims to ensure organic search engine marketing be a …

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Monitor the evolution of your search results

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Content is king or customer is king?

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Search drives an incredible amount of both online and offline economic activity. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking …

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SEO techniques: What’s next?

Make the content flow easily to keep people intrigued and reading. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. An internal link …

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Discover competitors' common backlinks

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on …

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Give visitors what they want

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things …

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Research semantically related keywords

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. It’s great that people write …

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Picking Profitable Local SEO Lead Generation Niches

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. How do you educate people so they do value …

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What is your unique selling point (USP)?

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Add a Pin It plugin to your site

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas …

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Finding Questions Being Asked to Target

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than …

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Link, link and link some more

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Links are the most …

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How to Make Time for Social Media Marketing

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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You should care about meta descriptions

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Find words within a Web address

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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Don't make your own URLs compete against each another

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site …

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