Restart and Revive Marketing Your Small Business

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …

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What the Keyword Data Tells You

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. After the emergence of major updates …

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Acquiring future-proof links

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. Make sure at …

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The Role of Anchor Text

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. The direction that you take to improve the visibility of your site on the web should …

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Project the right image

There is no minimum amount of words or text to rank in Google. Links with over optimized anchor text in articles or press releases distributed on other sites. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building …

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Be inspired by the David vs.Goliath battle

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and …

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Blog Commenting in SEO and it’s need

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. When SEO …

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You should care about meta descriptions

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Work Hard and Success Will Come

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Everyone is familiar with the expression “content …

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Improve site speed

Despite countless claims over the years that have proclaimed the death of link building it is still very much alive and kicking. Not only is it still alive but it remains one of the most important ranking factors and is in the top two factors in Google’s ranking algorithm …

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Are you using Shared web hosting?

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor …

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Find words within a Web address

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

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Influencer marketing and publishing opportunities.

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Very often, a quick reaction can mean the difference between success …

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SEO brings in traffic, and gives your revenues a big hike

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

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Publish content that has a high potential for shareability

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

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Headings and SEO

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in …

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Get Social

Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in …

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Minimize site load time

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search …

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Start by identifying your core set of target keywords

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also …

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Don't make your own URLs compete against each another

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site …

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Featuring an adequate number of high-quality links

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and …

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Do not hesitate to expand your niche area

Each algorithm change brings the search engine closer to its intended purpose. It’s getting harder and harder to “game the system” with exploitive linkbuilding strategies and blackhat SEO. When a search engine spider crawls your website it cannot rate its design nor measure the level of your customer support …

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Write Good Title Tags

Make sure you pick a permalink structure that fits your goals. If you have a news site, it might make sense to add the publication date of the article to the URL. After conducting some keyword research around those phrases, settle on the ones that have a good search volume …

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