The majority of your backlinks should be branded

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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The power of inbound links.

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for …

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Do you struggle with optimizing your blog posts for SEO?

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

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Offer city-, service-, or product-specific specials

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding …

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Check for 301 and 302 redirects

User experience factors that improve mobile sites are related to better SEO rankings; external links continue to decline in importance What is it about Google algorithm updates that send all of our thoughtfully crafted, tried-and-true, SEO strategies out the window? Optimizing your website will invariably lead to more organic traffic …

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Web 2.0 indexing works wonders

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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How to Search Engine Optimize Your Blog Content

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Follow all the good on-page content and off-page …

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Structure your content

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. A new shift in SEO strategy, and a redefinition of …

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Why are title tags important?

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and …

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Content is for humans

Search engines are answering machines. Whenever a user types in his/her query and presses the enter button, the Search Engines would quest its directory of documents/information (that has already been crawled and indexed) and come back with the most relevant and popular results. Be under no illusions, advanced …

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Organize headings and subheadings with H1, H2, H3 tags

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and …

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Check in on your competitor’s strategies

SEO and content marketing both bring important elements to the online marketing table, and you need them both to really grow your business. It’s often a really big and complex picture that needs to have everything working together to deliver the best results. Most people browsing the internet will …

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Learn more about Page speed and SEO

Contextual link building is the quickest way to boost your site’s search performance. People make use of search engines for a wide variety of purposes, with some of the most popular being to research, locate, and buy products. Evergreen content. Content you write once, and have it ranking for …

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Closing the Loop

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

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Turn your mentions into backlinks

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s …

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Use topic clusters for effective SEO

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. But the blogging holy …

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Create a client reactivation plan

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong …

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Do users like my content?

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. It’s clear that there is a link between the websites which rank highly for …

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Validate The Big Opportunities

Monitoring tools are a huge part of ensuring only quality links are connected to your site, and give you an easy way to remove any negative or potentially harmful ones. The methods vary from technical practices you can achieve behind the scenes on your website (we tend to refer to …

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Advanced off-page SEO principles

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes …

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SEO LSI keyword driven best practice

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Finding authoritative sites that’ll link back to your pages can be difficult. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the …

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Reap the rewards in the form of traffic and leads

Maybe blogs aren’t what you need right now. Maybe you should consider some long-form, evergreen content instead. Maybe we should get your user interface updated before we start delving into link building. SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search …

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Usability benefits of an optimized URL

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Like most SEO professionals, nothing wrecks my digestive system more than an organic …

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Consider your audience

Choosing a perfect focus keyword is not an exact science. You should aim for a combination of words that are used by a search audience. Aim for a focus keyword that is relatively high on volume and aim for one that will fit your audience. It’s not enough these …

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Experience-based competitive audits

When it comes to choosing keywords, it’s important that they are not too specific or too broad. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. All sites have a home or "root" page, which is usually the …

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Action Plan

Search engines are powerful because they provide targeted traffic. Or in other words, search engines bring users that are seeking what you offer or sell. Targeted website traffic provides revenue and exposure like no other channel of marketing. Investing in SEO can have a much higher rate of return when …

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