How do you make a Google friendly site?

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

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Google recommends quality hosting

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. While you want your sentences …

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SEO headings best practice

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. As …

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How do you make a Google friendly link?

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. The more …

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Get inside the heads of your customers

SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. When it comes to getting visitors to your site, you …

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Minimize Duplicate Template Content

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to …

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LSI helps search engines provide more relevant results

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention …

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What are sitelinks?

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. If you can’t budget …

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Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Among …

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Ensure that you get language declaration right

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …

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Why Your Content Is Your Most Important Asset

Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing any lesser sites that might link to you, as it all adds up. It’s easier for a source to link to your content …

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Broken Internal and External Links

The main text content on the page must be unique to avoid Google’s page quality algorithms. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. The ability for a piece of content to earn …

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How can you enhance the user experience?

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into …

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Make sure your website is indexed in Yahoo

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Use internal links with clear and informative anchor text. Web users want to see what the content …

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What the Keyword Data Tells You

It takes time for Google to recognize your website and assign it the authority it deserves. It takes time for it to see that changes have been made, compare the quality of your website and your content to everyone else in the same space. Like many of the other parts …

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Build an on-site blog

Doing so will dramatically bias outcomes in your favor. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? People spend very little time engaging with content. Keyword selection requires its due consideration. You …

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Guest posting.

With the proliferation of smartphones, tablets and e-readers, more people prefer using their mobile devices for searching the web and consuming content. Brands need to keep their websites up to speed. When optimizing sites for SEO most people concentrate on text searches, ignoring the vast number of image searches performed …

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Reduce PopUps or Distracting Ads

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing …

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Domain authority (DA) is NOT the ultimate metric

You should always Google keywords before committing to them.because it’ll help you to understand what—in Google’s eyes—is the best result for that particular keyword. If most of the results are vastly different to the content you’re trying to rank, it probably isn’t a …

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