The truth about social media

Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Google will ignore and not index pages with content of 200 words or less. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the …

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Analyse your existing duplication

which can actually hurt your ranking because of high bounce rates, low click through rates, and overall poor user experience. By following these great tips, you can create fantastic content without spending days pulling your hair out over the idea: What’s so important about hashtags in SEO? Thankfully, there …

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Be certain to use your long-tail terms

Weak content can appear in many different forms, and the best way to discover it is to take the information on a page within the context of the rest of the site and determine how much logical sense the page makes. We already know that content is king when it …

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Understand about rankings

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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I urge you to think about googlebot crawlers

Also known as LSI, the secret to finding the best keywords involves using associated and semantic terms as well as your keyword. Obviously every one wants the number one position, but someone has to come second. Now this isn't so bad as, while your website may only rank perhaps 4th …

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Be clear, truthful and accurate when it comes to white hat SEO

If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Trends adjusts search data …

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Lets look at our approach to 301 redirects

Some websites are great and are ideally search engine-friendly, but many we come across are not. This is why an evaluation of your homepage is absolutely critical. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to …

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Here's what industry insiders think about site submissions

Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging …

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Make indexed pages a priority

As much as every business wants to be a success there is a real danger of too much and too fast. TV ads, radio, print and even social media). Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Rather than evaluate all …

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Google ranking factors can be affected by SEO

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you …

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Create a search marketing strategy based on white hat SEO

Are they keywords with a history of high click through rates (CTRs) and conversion? Well-written content is also far more likely to generate backlinks - links from other websites directing people to yours. This will boost your sites ranking in search engines, ensuring that the content people are being directed to …

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Design + link bait = Greatness

A good page titles is probably one of the most important SEO strategies for one page SEO. You should include your niche keyword in each of your page titles and if possible your H1. Search engine algorithms will surely crawl video content directly instead of just crawling the text based …

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Take care when dealing with web 2.0

Search engines are responsible for driving a majority of the traffic. This is because people heavily rely on Google to get information. In 2012, people searched on Google 3.5 billion times per day. We don’t know exactly how many searches are being done today, but you can imagine …

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Adjust your appearance in search by utilising RSS feeds

You know how sometimes people hide content on the mobile version of their page? For SEO purposes, you should definitely monitor the click through rates of different pages. You should be able to see the rates of specific pages on your website in Google Search Console. The tactic of improving …

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It’s time to dust off that list of keywords

Vertical search is the term people sometimes use for specialty or niche search engines that focus on a limited data set. Examples of vertical search solutions provided by the major search engines are image, video, news, and blog searches SEO that works will have to shift away from mechanical tactics …

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Link Practices That Are To Be Avoided

Very few businesses take a long, hard look at what their online competitors are doing first or think about what part of their business works best online. Domain authority is used to refer to the power of a domain, it greatly affects ranking in search engines. A domain’s authority …

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Keep a strong focus on the one keyword phrase

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Google hasn’t spilled all its secrets regarding how it gauges …

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Putting the Link Wheels into Motion

With your website already cleaned up and shining with outstanding quality content and internal SEO methods (keywords, meta tags, etc), you should have a strategy to get your website noticed by others. "The more, the better" saying doesn’t go for links. At least not as long as "more" means …

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Research semantically related keywords

Links from longer form, evergreen content (a 1,000+ word article that’s been popular for a long time) will be higher value than short, news-based posts. A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be …

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Re-think your blog’s headers

Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike …

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Use tables and lists when appropriate

After you publish a blog post, share it on your social networks and then engage when people engage with you. There’s always something written somewhere that you can quote and use. You could also link back to the original article for some sweet SEO gains and to form a …

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Regularly Release Useful Information for Free

Internal page linking is an important part of on page SEO. These can be interpreted as binding your website together. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the navigation through your website as smooth as possible. There’s …

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SEO is not about stuffing a paragraph full of links and keywords

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right …

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How to Write Post Blog Posts That Rank Well

If you want to build backlinks to your website, you have to do it with caution and knowledge. If your keyword appears a few times in your content, that sends a relevancy signal to Google, but avoid stuffing your content with keywords and only mention them 3-5 times. Each webpage …

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How Much is a Website Worth?

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Some websites are not as good as they appear

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it …

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Target Low Hanging Fruits

You shouldn’t wait passively for people to finally decide to link to you. You shouldn’t only target 1 keyword, even if you have a very small budget or think that 1 keyword covers everything that you do or sell. This is a mistake because unless it’s a …

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