Creating inspiring content for your business

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

more ...

Make Sure Your Website Content is Mobile Friendly

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. In the past, creating keyword rich anchor text used to be considered an effective …

more ...

Monitor the evolution of your Google search results

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Google doesn’t want to deliver …

more ...

Offer relevant, useful and original content

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances …

more ...

Set-up An RSS Feed For Your Blog

Add structured data markup in your website's code to include vital business information for Google to find and showcase. A natural link profile has variety. The links come from different domains and links will have different strengths. Keywords and link building are no longer as impactful as they once were …

more ...

Link Reclamation

The day may come when links are less important to rankings, but that day hasn’t arrived yet. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further You should search your favourite search engines for …

more ...

Make Sure Your Site Kicks Butt On Mobile

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. The higher …

more ...

Preview Your Site on Mobile Devices

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Remember that it ’s also highly important for the topics of …

more ...

The most time consuming aspect is writing content

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Just like writing any great content, you need to know your targeted audience pretty well in order to be …

more ...

What promise do you make?

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Analyzing content alone is not real SEO. Making a deliverable look pretty for a …

more ...

Competitor link profile analysis

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has …

more ...


Stop gettin’ all indignant

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When …

more ...

Make sure contact forms and contact information are current

For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting ideas and content within the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large …

more ...

What to Do to Improve Website Speed

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include …

more ...

Decrease your landing page loading time

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them …

more ...



Make Sure Your Site Kicks Butt On Mobile

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

more ...


Web search optimization techniques

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content …

more ...

So, how to start?

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile …

more ...

Never go by keyword density ratios

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Longer content tends to …

more ...

SEO 301 redirect best practice

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. A lot of marketers focus on social in their online …

more ...

What are the different revenue models for SEO?

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

more ...

Comment links for SEO

Even though keyword research is the first and most important step in your SEO strategy, there are a few corners to cut. Using tools to make a long list of potential keywords is a great way to speed up your keyword research. Don’t be scared by the acronym SEO …

more ...


Check in on your competitor’s strategies

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. As brands across …

more ...

Develop your follow-up approach

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you …

more ...

Ensure each page has a unique target keyword

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

more ...