A Google +1 can indirectly lead to a better page rank

In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and …

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Blogging is a content style

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search …

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Too Many On-page Links

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. If you’re an SEO-newbie you’ll probably hear lots …

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What industry jargon is common among your buyers?

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Longer content tends to rank …

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Link building, of course, is a science in itself

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. The three main pillars of Search Engine Optimization; content, links and site architecture will remain …

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Be Active On Quora To Improve Ranking

Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. SEO’s journey to a technicality driven practice …

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Get some paid social media promotion

The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. In order to please both the search engines (who …

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Focus on topics instead of keywords

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing …

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What do you understand by On page optimization?

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search …

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Guest posting.

Users searching for your site on Google might not necessarily want to land on your homepage. is of primary importance to have relevant backlinks coming in to your website. Mind you! The links should have relevancy to the content of your page. The more the number of relevant backlinks coming …

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It’s time to revolutionize our approach to content curation

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

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Choosing the Right Keywords to Optimize For

Keywords are single words, or more commonly strings of words, that represent the content of a web page and how people ask for web content. Keywords are strategically selected by optimizers and are intended to help your web content communicate in a way that resonates with humans and Google search …

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Show don't Tell

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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Which SEO tactics pay the greatest dividends?

Needless to say, the number of individual domains referring to your website is an important factor in Google’s algorithm – but so is their authority. Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in …

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Target Relevancy And Engagement Over Traffic

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace …

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Optimize all your images to gain new opportunities for search ranking.

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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Exhibit altruistic behaviour to build trust

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content …

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Overlapping and redundant articles

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Whether …

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The importance of domain name selection for SEO

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. In social search, content that has a …

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Don’t Forget to Check Plurals

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate …

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SEO LSI keyword best practice

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Website performance metrics also …

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A service that does what you're looking for

Niche directories and directories attached to informative websites for a specific industry are a good choice. Having your business listed with such directories makes it easier to get indexed in the major search engines and helps people find you online. Google aims to ensure organic search engine marketing be a …

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How To Find Hundreds Of Awesome Keywords

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to …

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