Don’t Forget About a Sitemap

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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Monitor the evolution of your search results

It’s important to keep in mind that if search engine traffic is your only goal, your results will probably suffer. In order to please both the search engines (who will reward you with high rankings over time) and potential customers and return visitors, you need to offer value above …

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Content is king or customer is king?

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Search drives an incredible amount of both online and offline economic activity. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking …

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Entries with rich snippets have higher click-through rates

f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. It used to be that buying backlinks as you could was a successful means of boosting …

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Essential indexes for your links

Having a news section on your site is a really good idea. It gives you the opportunity to fit in lots of keywords and it means you are regularly updating your website (which the search engines look favourably on). Having a blog on your site is good for the same …

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Evaluate Your Site Speed

It used to be that buying backlinks as you could was a successful means of boosting your organic search results. But today, it’s definitely not good to buy them in big packages. Google has declared that if you buy bulk backlinks to improve your rankings, you're breaching their guidelines …

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Use some of your best keywords in your bio

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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Recycle existing content

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Think long term rather than short term. Short term will get you nowhere with SEO. There’s a danger that …

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Topic tags can help organize your blog content

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

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A few tips how to create engaging conten

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not …

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How do I know if I have toxic backlinks?

Continually add keyword-rich content to your website to make it an authority on a particular topic. As you add more and more content to your website it will become more attractive to people seeking out information on your topic and people will be more likely to tell others about your …

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SEO techniques: What’s next?

Make the content flow easily to keep people intrigued and reading. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. An internal link …

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Discover competitors' common backlinks

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on …

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Give visitors what they want

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things …

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Promote your content via social media (and beyond

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. When you run the same query on different search engines, you will probably get different results …

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Review your content creation plans and make adjustments

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is …

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This is not a numbers game

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. How …

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Research semantically related keywords

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. It’s great that people write …

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Picking Profitable Local SEO Lead Generation Niches

Today, the secret to SEO is no secret at all. It's common sense. Brands that rank high on search engines have great content, address their target audience's search intent, and take the time to optimize their sites from a technology standpoint. How do you educate people so they do value …

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What is your unique selling point (USP)?

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

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Beauty is important and usability is even more critical

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

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Do you struggle with optimizing your posts for SEO?

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site …

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Understanding the rationale behind backlinks indexing

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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You need a clear strategy on your most profitable keywords

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Before you accept posts from guest …

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