Understanding Your Audience and Finding Your Niche

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. A picture can be worth a thousand words, they say …

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Proper HTML and CSS Validation

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an …

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The Major Elements of Planning

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. The process of optimization is not a one-time process but requires maintenance, tuning …

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Check out the keywords your competitors are targeting

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Google is pushing towards more and more personalized search results, so …

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Implement responsive design

Don’t duplicate title tags across your website, as this can negatively impact your visibility It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Most businesses understand the importance of …

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SEO states the requirements. Content marketing fulfills them

For experienced marketing teams, the content creation process has become a high-level assembly line. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to …

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Backlink Ranking Factors

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

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Higher Search Engine Rankings

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up …

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Forum signatures build SEO links

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. People like to be engaged and feel involved. Having a …

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Space Management or Page Segmentation

An SEO strategy that builds your website’s relevancy and authority in the desired geographic area will ensure the site will be visible for a variety of search phrases. This increases the number of opportunities for your website to be seen among results. White Hat SEO These are SEO techniques …

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If I stop doing SEO will my rankings drop?

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Landing page analysis is important for SEO

Website performance metrics also play a large role in SERP positions, because these performance metrics indicate how well visitors can engage and consume your content. Have you ever wondered why Google.com delivers different results for a user in the US than for a user in Germany? Longer sentences are …

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Regularly Release Useful Information for Free

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research …

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Add a Pin It plugin to your site

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas …

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Finding Questions Being Asked to Target

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than …

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Quick Tips for SEO

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

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Focus on getting your targeted keyword in the headline early on

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Gaining backlinks is tough, as it involves convincing a website to share your website with their …

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Include these 1–2 keywords in specific parts of your post

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your …

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Which page on my site is most relevant for that phrase?

You should definitely be using canonical URLs with keywords and a relevant directory structure that also includes keywords. You should also avoid using too many page variables after the URL. If you have several versions of your site in different languages, add visual cues linking to your multilingual content in …

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Technical aspects of search engine marketing

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. Bing has a partnership with Facebook that allows it to access data on user behavior on Facebook and use that to influence rankings and …

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Link, link and link some more

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Links are the most …

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Visit Your Competitors' Sites and Analyze Them

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also …

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Why Does SEO Take So Long To… What?

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

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Don't make your own URLs compete against each another

It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Stick to these good practices and you’ll be on your way to free traffic. Brands that rank high on search engines have great content, address their target audience’s …

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How to Make Time for Social Media Marketing

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

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Who Do You Want To Attract?

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If …

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