There are many ways to market your business online and they all work in very different ways. One of the best options for new businesses is called search engine optimisation or SEO for short. This is the process of improving your website position in search engines like Google, Yahoo and …

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Remember that it ’s also highly important for the topics of …

Increase visibility to new content you create by sharing it on social networks and building links to your content (both internally and from external sites). Google reported an incredible hike of the key search term ‘near me’ in recent years, showing that customers are specifically looking for local sellers. When …

SEO requires so much content because it wants to grow. Google doesn’t want to see a stagnant, unchanging website. It wants to know you’re building up strong, useful and relevant content so it can deliver the best results for every search. Some websites have suspiciously large number of …

Technical SEO refers to the technical aspects of on-page SEO like site speed, indexability, and mobile responsiveness. The term “technical” can turn a lot of people away from this aspect of SEO. Don’t let it scare you! It is not nearly as intimidating as it sounds. As brands across …

Google prefers sites that are easy to navigate. This means having solid navigation in your top menu and other places on your site (like your sidebar and footer). It also allows Google to easily find related pages on your site. If you’re an SEO-newbie you’ll probably hear lots …

Your content can target any audience, but if it doesn’t sufficiently deliver the information that audience is seeking, you’re out of luck. Not all links are equal, as high-authority sites contribute more heavily in this regard. This means you should aim for more reputable mentions – but without snubbing …

Relevance versus authority can be particularly challenging for beginner link builders as they begin the arduous process of securing links Search drives an incredible amount of both online and offline economic activity. Write a good, high-quality blog post and reach out to other blogs in your company’s industry, asking …

Search engine spiders typically attempt to access your site a number of times each day. If they try to do so during a period when your hosting server is down, the attempt will of course fail. If this happens too often, your site will be flagged by the search engine …

Unlike links on your website, which should generally lead to further information and verifiable content on other pages, the links you build outside of your website are designed to bring net surfers to your little corner of the Internet. Therefore, they need to be written a little differently from the …

Getting the technical details of search engine-friendly web development correct is important, but once the basics are covered, you must also market your content. For those who can’t find any good place to apply a keyword or phrase, using them in the links built to other websites will help …

As I mentioned, SEO is a long-term strategy. You won’t see results in the first week, and probably not even in the first month. Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up …

Maintaining a marketing strategy that complements your SEO is key in 2017, if you have a great product, get it out there and get it seen by potential customers. There has been debate on how much of your yearly budget you should be spending on marketing and the answer is …

Many blogging software packages automatically nofollow user comments, but those that don't can most likely be manually edited to do this. One thing’s for sure though, Google is getting smarter. It’s now much harder to take shortcuts or to pull the wool over its eyes and cheat your …

In order to improve rankings for long-tail keywords, make sure that they’re present in your main body copy and page titles. If your website structure doesn’t allow for this, attach a blog or news feed to your site and create content around these topics, with the long-tail keywords …

It’s totally understandable that Google takes user behavior into account in their assessment of which result to rank highest. Stick to these good practices and you’ll be on your way to free traffic. Brands that rank high on search engines have great content, address their target audience’s …

While building a better search engine optimization strategy, having a description tag that is efficient is a good way to bring searchers to your website. The content in this area shouldn’t exceed 30 words. Never exceed 100 kilobytes on this sort of page. After the emergence of major updates …

Google is a search engine that follows links. For Google to know about your site, it has to find it by following a link from another site. The sheer apparent complexity of SEO is enough to turn some people away entirely. For those who can’t find any good place …

The SEO of your website is largely dependent upon how easily and quickly your potential customers can find your site through a search engine query. Developers who aren’t already focused on SEO requirements aren’t necessarily keeping up with these changes, which will present a challenge to brands and …

Search engine optimization is a sure way to boost your site rankings on search engines if you know exactly how to go about it. You are sure to benefit from taking the advice in this article. Each tip has been tested by those who have succeeded in reaching the rankings …

At the heart of it, keyword clustering is what it sounds like: you are taking relevant keywords and clustering them together into groups. It’s all very well to know what problems you can look for and fix to improve the stability of your rankings. However, as with everything, prevention …