Once visitors are on your site, an important goal is to keep them on your site. You don’t want your visitors immediately bouncing back to Google once they have read something on your site. Allow visitors to your site to social bookmark it for later, by providing your visitors …

Wouldn’t it be great to give Google & Bing a list of all the pages we want them to notice? With XML sitemaps you can do just that. This is a file you add to your website (normally at yourdomain.uk/sitemap.xml) that lists the URLs for a site …

Before you publish, please proofread! Google doesn’t like spelling or grammar errors. Oh and don’t try to hide your keywords by, for example, placing them behind images because Google is much smarter than that. In the past, creating keyword rich anchor text used to be considered an effective …

Be careful not to include links within content that lead directly to the desktop or mobile version of a page. Even if the user will be switched to the correct URL based on their device, Google sees these types of links as a bad user experience. Longer content tends to …

Include the right rich snippets, don’t add schema.org markup just to inform Google about all the other stuff you do. If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in its country-specific search …

Now, as you might expect from Google, the definition of what constitutes a good landing page experience is a little vague and can vary widely from one page to another. As we know Google’s algorithm updates primarily focus on devaluing links that aren’t relevant. The added advantage to …

SEO is connected to strong sales funnels and often shows a high return on investment (ROI). The goal of SEO is not to generate traffic but, rather, to generate sales leads and e-commerce revenue. When you run the same query on different search engines, you will probably get different results …

If you do nothing else, installing analytics software is the one SEO tip you must try. Free, flexible and powerful, Google Analytics lets you track how many people are using your website, and what they do when they are there. A picture can be worth a thousand words, they say …

Building an email list is important for most businesses. Email allows you to reach your customers directly, immediately, and for free. For SEO to truly work and be sustainable, it needs to include a process of build up. Any SEO consultant who says otherwise is fooling you. SEO is an …

For some reason, everyone thinks posting a blog on your own website will magically increase your SEO presence and make your website stronger. Google guidelines are very strict and sites operating outside of current recommendations can receive a Google penalty. SEO needs to be done correctly and in competitive arenas …

It’s not enough to just know your keywords. You must use them in the right way to fully develop long-term SEO value. The best tactics include assigning one keyword to each page on your website and optimizing that page using on-site SEO best practices. That way you always publish …

By providing clear, deep, easy to find content on your website, Google is more likely to index and show your content in search results. Websites that are thin on content, showing mostly ads or affiliate links, or that otherwise redirect visitors away to other sites quickly tend not to rank …

While there are numerous duplicate content checkers available, the simplest method is to copy a random snippet of content from various pages of a website, then wrap them in quotation marks and do a Google search. Design your site for all device types and sizes, including desktops, tablets, and smartphones …

Not every link is created equal. Every site has links that are less important or link to pages that don’t change (e.g., a site map or your About Me page). Use the NoFollow tag for those links. In addition to low priority links, Google suggests using the NoFollow …

Although SEO is just part of the online marketing mix, it’s instrumental in boosting traffic to your online business. After all, most online shoppers start the buying process by using a search engine. Google has been focused on semantic search and now uses something called Latent-Semantic Indexing (LSI) in …

Between 2011 & 2015 Google released random, major updates to its organic search algorithm. But the search engine giant has attained a solid foundation, the importance and number of updates has decreased. As Google has become quicker in catching webmasters who use unethical SEO practices and has implemented harsher punishments for …

If your target is international try to get links from sites hosted in as many different countries as possible. The same is true if you target local audiences, get as many links from sites hosted in the country you target. A new shift in SEO strategy, and a redefinition of …

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. Major search engines, including Google, provide free tools for webmasters. Google's Webmaster Tools help webmasters better control how Google interacts with their websites and …

First and foremost, the content on your website must be well-written, free of grammatical errors, and 100% unique and original. Content must read smoothly and give visitors the information they are searching for. Efficient content organization seeks to reduce, minimize, or eliminate unnecessary on-page elements without compromising the creator’s …

Good formatting can instantly improve your page’s readability. This, in turn, can improve your engagement rate. Finding authoritative sites that’ll link back to your pages can be difficult. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the …

Effective Search Engine Optimisation is a time consuming task which requires experience and specialist skills. Many web site providers claim to provide a search engine optimisation service however extremely few UK websites are currently well optimised if their aim is to achieve page 1 SERPS. While you want your sentences …

Google wants to see that you have a legitimate site with legitimate traffic. This means your content needs to be stellar. The primary goals of most SEO practitioners are to increase rank in the SERP and drive traffic, but they are not going far enough. If you can’t budget …

Search engine results are in a constant state of flux as rankings for individual pages and sites go up and down, outdated content fades and new pages are published. That means you'll probably notice a normal ebb and flow in your site rankings, especially if you're lower down in the …