Create a search marketing strategy based on link exchanges

Every page after the fourth only receives 0.2% of all traffic, and most get much, much less. Pagerank retention is a myth – it’s not possible for your site to ‘leak’ link juice by having more external than internal links This is one of the easiest and more effective …

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Combine responsive design and html for Supercharged SEO

Setting up Google My Business is a must for your SEO gameplan. It is this that dictates whether your business will claim the space on the right hand side of the SERPs (the Knowledge Panel) when someone searches for your business by name. With SERP space at a premium, owning …

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Be clear, truthful and accurate when it comes to keywords

A trustworthy, dedicated web optimisation industry should take the time to understand your company and its ethos. As its name implies – it is timeless. It’s important to monitor the backlinks your site is accumulating The basic premise is that a page will show up in search engine results because …

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Pay attention to quality

They get used to one rule and a new rule comes into place, when in fact, if you look at the evolutionary direction of SEO, it’s been consistent throughout its history. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites …

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Create an Engaging Web Presence by the use of mobile search

Chances are, your research begins online, whether you’re looking for answers or products. This is typically done using web analytics tools such as Google AdWords Keyword Planner to determine the volume of searches for a given keyword or keyphrase, as well as the relative difficulty of ranking for those …

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Understand about rankings

A general rule to follow when creating your new URLs: use dashes (-) between words instead of underscores (_). Google treats dashes as separators, which means it can return results when you search for a single word that appears in a URL and when you search for a group of words …

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Google ranking factors can be affected by SEO

Emphasizing fast results is what Google is all about, and your content title and description need to reflect that. Giving Google browsers the sense of speedy information will increase your CTR. If you’re familiar with SEO, you’ll already know the importance of keyword research – it ensures that you …

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Do Your Research

Search engine optimization is a set of best practices that cater to both Google’s algorithm and the user experience. The ranking factors that play into Google algorithm have various weights and importance, and the algorithm constantly changes. A good resource is more than just a long-form 1500 word blog …

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Analyze your current website

By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Google is now extremely advanced and answers around 15 percent of its search queries with the help of artificial intelligence (AI). This AI is called …

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‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage. The content should be engaging enough that it attracts the users. In fact, Search Engines penalize the websites which are not updated regularly with the current information. The …

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Decrease your landing page loading time

If you’ve set yourself up with Google Search Console or Bing Webmaster Tools, you can now get some free keyword ideas. Google will show less information in the search results on mobile than on a desktop. Your meta descriptions and your titles will be truncated if you made them …

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Make Sure Your Site Kicks Butt On Mobile

Cascading style sheets are external files that control various type and formatting attributes of elements on a web page. Some people include all of the font, table, and color-type formatting right inside the web page, which can add hundreds of lines of extraneous code, which dilutes keyword emphasis and slows …

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So, how to start?

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. If you want to stay competitive, you need to protect your website for the future. Put SEO on your long-term agenda and monitor your backlink profile …

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Develop your follow-up approach

Customized information will make sure your brand is memorable and distinct from all your ho-hum competitors. Link building is often referred to as an integral part of any search engine optimisation campaign. A link to your website is simply your website address listed on some other website, where if you …

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A Google +1 can indirectly lead to a better page rank

In the same way a landscape architect needs to understand the elements of the property he is designing for in order to achieve the goals of the project, you need to understand how your website stacks up to your competitors, what gold (or iron) may be underneath the surface, and …

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Optimize all your images to gain new opportunities for search ranking.

We use keyword research to identify potentially useful queries for which a site is not receiving traffic. Keyword research is often abused by aggressive Web marketers who pursue an endless keyword strategy. Endless Keyword marketing continually adds keyword targets to a Website’s list of desired queries. This leads to …

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Overlapping and redundant articles

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Google can, and does, ignore low relevance links. The worst offenders are generic links (“click here”) and even worse, off-topic links. Whether …

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Don’t Forget About a Sitemap

In 2012, Google began to penalise any site found with bad backlinks and alongside this, it can ban your business from Google Adsense. This means that anyone with links gained unethically through black hat SEO tactics, for example, paid link building, overuse of affiliate links and duplicate content to get …

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Recycle existing content

The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still believed to help the rankings of the target pages. Think long term rather than short term. Short term will get you nowhere with SEO. There’s a danger that …

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Backlink Ranking Factors

Your website won’t be found if people have to search too hard for it. “Ranking” for specific keywords relating to your industry and services is the first step in this process. When customers see their searched-for terms in your title and meta description, they will be more likely to …

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Regularly Release Useful Information for Free

Using hot keywords and search phrases is crucial to catching people using search engines, but crafted content shouldn’t look mechanical or read like a lecture. Keyword research helps you identify keywords that appeal to a target audience and expand the reach of your content. When you use keyword research …

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Project the right image

There is no minimum amount of words or text to rank in Google. Links with over optimized anchor text in articles or press releases distributed on other sites. SEO is not hard. It does, however take time – it involves technical tweaks on your website, competitive analysis/content strategy, and building …

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Blog Commenting in SEO and it’s need

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. When SEO …

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Create a client reactivation plan

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. The search engine optimization (SEO) world has undergone some big changes in the last few years—the biggest being coming in the form of Google’s heightened push towards strong …

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