If you have an online business or blog, you naturally want it to be seen online by people so as to increase your customer base or audience. This is where SEO or search engine optimization comes in. Did you know Google uses around 200 ranking factors to rank websites? This …

You can track your site’s progress and analyze performance by using any available online tool like PageSpeed Insights (link is external) . Through this tool, you can identify ways to increase the speed of your site and make it more mobile-friendly. Technology is an important part of the user experience …

Give your customers points toward free products. Be generous with the points, so it is easy for them to visualize cashing them in after a few orders. The points could be toward products or information, available only to those redeeming points, so customers feel special because they have access to …

Yes, contextual link building is important, because they boost results on search engines. But, the number of links on a particular content page also matters to Google. Quite simply, the better your SEO, the higher the chance your article will appear in a relevant search. This means people will find …

Getting more traffic is top of mind for any business owner, so the thought of mastering ecommerce SEO has probably crossed your mind once or twice. SEO is the process of implementing strategies and techniques (both on site and off site) in an effort to achieve a higher rank in …

SEO marketers find that negative SEO attacks are becoming more prevalent as they continue working on a strategy. Yes, competitors might try to penalize your website and get your website removed from Google. How do you find people who value SEO enough to pay your prices? Pay attention to how …

Incorporating relevance and trustworthiness into your link building strategy is an essential part of your ranking efforts. Businesses should always remember that they can’t fool search engines. Google prefers organic links built by real people. Bombarding sites with the same anchor text won’t help you in any way …

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Finding that people from an unexpected search term are converting more highly than those from other search terms? Then it might …

Look for resources that deal with similar topics to your own site. You may find many Internet projects that not in direct competition with you, but which share the same topic as your site. Try to approach the site owners. It is quite possible that they will be glad to …

Panda and Penguin are algorithm updates by Google, focused on serving more quality websites in their search result pages. Panda focuses on thin content and banners, among other things, where Penguin checks if the links to your website are natural links that make sense. Google doesn’t want to deliver …

Now, keyword stuffing or having specific phrases on the site is not enough to get your site ranked on the popular search engines. And, it’s also of no use to get links from irrelevant sites. Analyzing content alone is not real SEO. Making a deliverable look pretty for a …

Even though links from Wikipedia are nofollow, there is speculation that Google’s algorithm still does take these links into account, at least to some extent. While building backlinks, developing your social media presence, and other off-site practices are great for boosting your site’s rankings, on-page optimization is still …

Site speed is an essential element of any campaign and for good reasons. You’ve also got to prioritize index and site structure when reviewing your technical SEO – obvious choices but absolutely paramount. Google/Bing Webmaster Tools allows you to submit multiple pages at once by submitting your sitemap(s …

Google’s number-one mission is to answer users’ queries in as little clicks as possible. So it’s a common-sense assumption that SERP features such as Featured Snippets and Related Questions significantly reduce the overall number of clicks to sites, including your own. In social search, content that has a …

When you're wrting your fabulous website copy. remember that your keywords should be completely relevant to the subject you are writing about on the page. If you want to rank for ‘seo consultant’ and you stuff every webpage with these keywords even if they have nothing to do with these …

For experienced marketing teams, the content creation process has become a high-level assembly line. Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to …

All search engines deliver results based on relevancy and popularity, but how they determine what’s relevant is what differentiates them from each other. All search engines crawl and index the web, but each have their own algorithms (super complex systematical equations) for ordering the information. Links are the most …

When I am reading articles, therefore a potential consumer, I have no idea whether a link is follow or nofollow. Clearly, a huge majority of people will not have the slightest idea that such a distinction exists! If I am intrigued by what is written about your product or service …

Do not even expect to be on the first page of the Google if you believe in the theory that link building is an outdated concept. According to Google, natural links leading back to your site are definitely something to strive for. Social media can be a useful tool in …

Links with longevity suggests that your site is an established voice for whatever topic it covers. Longer URLs may decrease search visibility. Use the main keyword in the URL and keep It short and simple Your page title should be naturally descriptive and contain the right keywords. Most SEOs place …

In milliseconds, search engines assess a number of elements — images, keywords, content, metadata, links, etc. — before delivering results. Ever wonder how a small handful of lucky websites make it to the first page of Google’s search results? It’s because they were deemed the best resources for your search …

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. When you write headlines, it is not absolutely mandatory that you use keyphrases, but you get a decent bump in the search …

Every “vote” or link to your site helps determine the value of your site. However, it’s not just the sheer number of links your website gets. Chances are, there are a number of sites that cover topic areas similar to yours. Opening up communication with these sites is usually …

A Dofollow is any link that hasn’t been coded as a Nofollow, this code is a sign for search engines not to count the link. The absence of a Nofollow code automatically makes the link a Dofollow which is great for SEO. Google won’t penalise sites that it …

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. But the blogging holy …

Because they’re so often avoided by using them you can access potential customers you would otherwise never attract. So if you want to build an effective SEO strategy make sure you research long tail keywords carefully. Like most SEO professionals, nothing wrecks my digestive system more than an organic …

SEO for small businesses doesn’t need to be complicated. You can improve your visibility in search engines and get visitors to your business’s website by focusing on 4 things – keyword selection, creating good content, on-site optimisation, and backlinks. When it comes to getting visitors to your site, you …