Invest in RSS feeds

Quality always beats quantity. Better have 1 trusted website referring to you, than 10 spammy ones. As these could harm your site or even lead to Google penalizing you. Google recommends responsive web design instead of individual pages for mobile and desktop. Responsive web design is a setup where the …

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The truth about social media

Among many, SEO or search engine optimization has emerged as a heart and soul of digital marketing. Google will ignore and not index pages with content of 200 words or less. Although bounce rate is hard to measure you should definitely monitor the trend of your bounce rate and the …

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Lets look at our approach to 301 redirects

Some websites are great and are ideally search engine-friendly, but many we come across are not. This is why an evaluation of your homepage is absolutely critical. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to …

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Optimize page titles

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors …

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The first choice should be backlinks

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write …

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You can rank new pages with SEO and content

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. SEO’s need to have the skill and experience to help …

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A lot of websites have very serious on-page SEO issues

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Use a permalink structure that includes keywords

While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. Inbound links can come from your own website …

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Competitor link profile analysis

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has …

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Get some paid social media promotion

The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. In order to please both the search engines (who …

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Use some of your best keywords in your bio

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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This is not a numbers game

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. How …

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Finding Questions Being Asked to Target

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than …

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Acquiring future-proof links

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. Make sure at …

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Influencer marketing and publishing opportunities.

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Very often, a quick reaction can mean the difference between success …

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How do you make a Google friendly link?

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. The more …

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