Developing an SEO Plan Prior to Site Development

To maintain a healthy website, do an overall audit of your underperforming blog content or articles to determine what to keep, what to make more robust, and what to remove. The user’s keywords are typically shown in boldface when they appear in the search results (sometimes close synonyms are …

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Recover your dead backlinks

Most people browsing the internet will visit and leave pages in quick bursts. Many of them don’t convert while on your website. Some of them may visit while your product is out of stock. Others may just be in the “curious” stage and not ready to make a purchase …

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The first indication should be structure

The quality of the content you create and post to your website and on social media sites will have an impact on how people feel about your website, and if they ever visit at all. It’s not that keyword text doesn’t matter, but starting with a focused content …

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Steps to Get Your Website Crawled Faster

There is no universal page 1. Google is customizing search results using RankBrain, artificial intelligence that analyzes search queries to provide better answers -- making results less predictable and giving websites less control over when and where they appear. When we talk about trust through age, we're talking about the indexed …

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Frequently Update Content/Blogs

Google has over 200 factors to determine which sites should rank higher than others. As one of the main ranking factors, backlinks are essential to improve a website’s rankings. A better average time on your website leads to a lower bounce rate and a greater user experience. Make the …

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Local SEO and Listings

If you recently moved to HTTPS or you plan to do so, mixed content is something you’ll most likely have to deal with. Keywords are less often used nowadays as the first signal to indicate what your post is about, but they are still helpful to offer an overview …

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Page load speed

You can signal relevancy of your content to search engines by using keywords for your image file name, alt tag, title, description and caption. Google checks technical features of your site like site load speed, navigation, design, keyword density, complexity, etc. Also, they will measure user experience through Click-through Rate …

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Find out what keywords are already bringing traffic to your website

Competitor analysis is nothing new, and companies have been researching their competitor’s links for years. However, by looking at the competitor’s backlinks and manually reviewing which links are worth having, you can then perform a link outreach and try to get a link from the same referring site …

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Offer relevant, useful and original content

The new key to off-page SEO? You need to create content that other people find valuable and want to share with their visitors. Record any results that appear to be effective, and re-test them on other domains or with other terms. If several tests consistently return the same results, chances …

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Make Sure Your Site Kicks Butt On Mobile

Your customers are online. If you let your limited budget keep you from being easily found online, you’ll lose out on business and customers. You may believe you can’t afford to do SEO, but the truth is you can’t afford to ignore SEO even more. The higher …

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What to Do to Improve Website Speed

We’ve all experienced the frustration of a slow-loading site. And there’s plenty of evidence showing slow-loading sites perform less well. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree that you may include …

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Web search optimization techniques

You can initiate a productive relationship with market leaders by leaving intelligent, perceptive comments on their content, regularly. Then, you can feature them in one of your blogs or videos and send them an e-mail notifying them about it. In addition, you can also request them to share your content …

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What are the different revenue models for SEO?

Utilizing Social Media is a first step for many webmasters with nothing to offer, which is a reason why their young websites fail. Hitting up Facebook, Twitter, YouTube and other gathering places on the Internet is something you should wait to do, at least until your website has enough meat …

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SEO techniques: What’s next?

Make the content flow easily to keep people intrigued and reading. One of the basic tools of the trade for an SEO practitioner is the search engines themselves. They provide a rich array of commands that can be used to perform advanced research, diagnosis, and competitive analysis. An internal link …

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Discover competitors' common backlinks

Search engine optimization (SEO) is the process of generating more organic (i.e. free, natural) traffic from sites like Google, Bing and Yahoo. The seminal idea behind Google’s ranking technology makes it clear that inbound links are the primary vehicle by which Google discovers new pages and websites on …

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Research semantically related keywords

The visual structure of your website is, in most cases, presented by the menu of your website. Of course, breadcrumbs and permalinks help a lot here as well, but these are not the things an ordinary visitor will take into account. The menu is. It’s great that people write …

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Understanding the rationale behind backlinks indexing

Users will occasionally come to a page that doesn't exist on your site, either by following a broken link or typing in the wrong URL. Having a custom 404 page that kindly guides users back to a working page on your site can greatly improve a user's experience. Your 404 …

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You should care about meta descriptions

Instead of writing on-page copy for the sole purpose of repeating a keyword multiple times, you should write about your product or service or idea naturally, and let your keyword variations naturally fall into place. If that doesn’t happen, go back and spring in some variations into the content …

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Get Social

Every search engine has a program known as a “bot” or “crawler”. These programs follow links and visit websites. As they do so, they index website content and follow the links on the website to other sites. If your website has not yet been indexed, it will not appear in …

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Build an on-site blog

Doing so will dramatically bias outcomes in your favor. If you want your audience to grow, check the analytics of your blog regularly. What articles are the ones that people seem to read the most? People spend very little time engaging with content. Keyword selection requires its due consideration. You …

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