Its all about dynamic pages

If nobody has heard of your brand or company name (and it’s not part of the important keyword phrases) put it at the end of the title tag. Email marketing also cross-pollinates SEO by boosting engagement with and visibility of a site’s content. Writing for humans is just …

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Don’t forget about keywords

Use Keyword Research Tools – There are plenty of keyword and keyphrase research tools available to help you find your target terms. SEO is all about getting more search visibility, yet there's no way I (or anyone else) can guarantee you a certain ranking or position for any specific keyword. There …

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Let's talk about cloaking

By adding modifiers like “best”, “guide” or including the current year, you can increase the rankings of your page. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique artificial intelligence signal targeted at improving search results on Google. Creating …

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Include the engagement metrics listed

This, like pay-per-click, can be expensive and may not benefit your website as much as you might expect. Search Engine Optimization requires the inclusion of popular (highly searched) or profitable (highly searched just before buying) words into headlines, copy, and other page elements. The meta description is what appears as …

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One important aspect is citations

In the first page of results, where 90% of people remain? The hard part of SEO isn’t doing the work, it’s sitting down to do the work. It isn't just about the number of links that are going to a domain, but about the quality of those links …

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Unlocking the mystery of rankings

Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Trust your gut where you see signs of growth. Overusing keywords or keyword stuffing is a big NO. Overusing keywords can result in high bounce rates, and put off potential …

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What everyone ought to know about ROI

If you want to link to somebody but you don’t want it to count as a vote (you don’t want to pass link-juice), or you support user-generated content and want to deter spammers, you can use a nofollow link. Google says it discounts the value of those links …

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Clarification about user generated content

When writing your articles, you need to keep in mind two things: first is your reader, next are the search engines. You need to make sure that both aspects are taken care of. Make it easy for your readers to understand and digest what you have to say. SEO content …

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Learning about SEO

If the link to your website can be found on a page with good content, chances are that people will trust that link. It's pointless to get a link from a website that people do not trust. If you can’t meet a visitor’s need on that page, direct …

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Be clear, truthful and accurate when it comes to white hat SEO

If you just launched a website that sells jeans, it’s nearly impossible to outrank The Gap for “jeans” related keywords. Relevance is part of your Quality Score, a formula that Google uses to measure how useful your ad, keyword, and website are to a customer. Trends adjusts search data …

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Here's what industry insiders think about site submissions

Great content marketing is essentially the bait you put on the end of your hook to attract the fishes. And SEO, in this analogy, is the fishing rod. SEO and Content Marketing work together to not only reel in your audience, but also keep them revisiting your page and engaging …

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Re-think your blog’s headers

Visitors who really like the look or feel of a website are more likely to recommend the website to their friends, coworkers, family members and other people with whom they are close – people just have a way of sharing the things they like, as well as the things they dislike …

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Finding Pages to Push Internal Links From

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are …

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Getting Started with the SEO Competitive Analysis

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Does your site sabotage your content?

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Mobile …

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SEO competitor link profile analysis best practice

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Every Search Engines use different complex mathematical …

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Alt text makes for a better user experience

It helps the search engines quickly determine what the page is about. Anyone with a site that provides useful content and has the right network can now drive organic traffic. It is worth noting that when it comes to link building, it is very difficult to find a site owner …

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Tailor to shoppers, not search engines

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Google has spent millions of dollars to create faster …

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Ensure each page has a unique target keyword

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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Be Active On Quora To Improve Ranking

Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. SEO’s journey to a technicality driven practice …

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Show don't Tell

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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Target Relevancy And Engagement Over Traffic

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace …

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Give visitors what they want

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things …

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Review your content creation plans and make adjustments

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is …

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You need a clear strategy on your most profitable keywords

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Before you accept posts from guest …

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Focus on getting your targeted keyword in the headline early on

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Gaining backlinks is tough, as it involves convincing a website to share your website with their …

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