Keep the focus of the post narrow enough

While most of the links to your site will be gained gradually, as people discover your content through search or other ways and link to it, Google understands that you'd like to let others know about the hard work you've put into your content. The best way to create content …

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Generate Interest and Give Information

Keywords should appear in important on-page elements like the page title, heading, image alt text, and naturally throughout the page copy, but you should still be sure to craft each of these items for humans, not search engines A common way to judge the reputation of a website is to …

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Stick To Either www or non-www Domain

While producing incredible content may get you some links, the truth is, you are going to have to do some "link building." This means reaching out to other website owners in the space to ask for links. Human users are already intrigued by your title; all that’s left to …

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Link Reclamation

The day may come when links are less important to rankings, but that day hasn’t arrived yet. You can generally only use one H1 tag per page, but H2 and H3 tags can be used to break up your content further You should search your favourite search engines for …

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Link building, of course, is a science in itself

Your website must be set up to track the sources of conversions accurately; otherwise, you won't know which search engines produce the most leads—and you won't be able to continuously improve your SEO campaign. The three main pillars of Search Engine Optimization; content, links and site architecture will remain …

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What do you understand by On page optimization?

In link analysis, search engines measure who is linking to a site or page and what they are saying about that site/page. Go out of your way to consistently create detailed content that brings enormous value to the end user, and you'll be on your way to dominating search …

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Exhibit altruistic behaviour to build trust

Google will be looking to see if you have put any time into the content or just put up some content with minimal work. They want to see that you have actually put some effort into putting together something useful to the visitor and that it is good quality content …

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SEO LSI keyword best practice

Authority is built by earning links, or what some refer to as votes, for your website and is one of the quickest ways to rank quickly in Google. This is accomplished by creating great content that provides so much value that other high-authority websites reference it. Website performance metrics also …

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The Major Elements of Planning

Creating content that consistently drives traffic to your site is a win; however, not all traffic is created equal. The challenge is finding a balance of content that is interesting, sustainable, and relevant to your business interests. The process of optimization is not a one-time process but requires maintenance, tuning …

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Check out the keywords your competitors are targeting

Don’t get fooled by those agencies that offer 100% guarantee to get your website amongst the top results in a short time. The only one who can do this are Search Engines (which you can’t fool) themselves. Google is pushing towards more and more personalized search results, so …

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Forum signatures build SEO links

Like desktop content, mobile pages need to load fast. Slow loading pages rank lower in Google results. Google has a handy tool called PageSpeed Insights that will tell you how fast your pages are on both mobile and desktop browsers. People like to be engaged and feel involved. Having a …

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If I stop doing SEO will my rankings drop?

Use social media networks to promote other people’s content as well as your own. People generally know if you’ve taken action on social sites to help them, and if they see that you’ve helped them, the chances of them helping you out in return are much higher …

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Visit Your Competitors' Sites and Analyze Them

The relevance of a website’s content is particularly important for search engines; it affects how high a website will appear in the search results for a given search term. When optimizing for conversion, it is critical to gain some perspective into the psychographics of your target audience, and also …

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Who Do You Want To Attract?

Search engines scan captions and metadata separately, so remember to think about how you have tagged and named your original media files too. You should also be looking for niche relevant profile opportunities. Is there a prominent industry community that you can get a link from via a profile? If …

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Be inspired by the David vs.Goliath battle

Due to Google bringing constant changes to SERP, you will discover that the number of competing pages for some keywords is no longer available. The small businesses with a physical place of business would do well to invest in local SEO, online public relations and branding, optimizing for mobile and …

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Work Hard and Success Will Come

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. The focus on the right audience and the right content brings an understanding of the content that they’re more likely to consume. Everyone is familiar with the expression “content …

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Start by identifying your core set of target keywords

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Producing content that ranks well is clearly an important part of writing for SEO. But it’s also …

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Do you struggle with optimizing your blog posts for SEO?

Create good content and in time the links will follow. When a website focuses on content, website owners and general users tend to talk about it and share it with others. This is a very naturalistic way of doing link building but still does not provide any guarantees. However, from …

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Offer city-, service-, or product-specific specials

Links increase the authority and trustworthiness of a page to search engines, which increases the overall authority of that website. Lets go a little deeper as to the relevance of authority. As everybody knows, Search Engines are the moderators of the Internet. The search engine spider crawls the Internet finding …

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Experience-based competitive audits

When it comes to choosing keywords, it’s important that they are not too specific or too broad. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. All sites have a home or "root" page, which is usually the …

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SEO headings best practice

Google and other search engines also use the text of the URL of the page to determine the content of the web page. You should use your keyword or phrase in the URL of the web page - either the folder/directory structure or the HTML file/page name itself. As …

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Broken Internal and External Links

The main text content on the page must be unique to avoid Google’s page quality algorithms. The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don’t fully understand them. The ability for a piece of content to earn …

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Reduce PopUps or Distracting Ads

A shallow, highly crawlable link structure is critical to getting all of your content indexed—follow good information architecture practices. f someone is more actively seeking something then it’s more likely they’ll search longer strings of words, meaning that you will target people who will be more willing …

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