Reasons that people rely on nofollow links

Unique content signifies quality. You need to put at least as much thought into the images you use as the content itself, as a poor visual choice can deter readers or even attract irrelevant readers, which is almost as bad. According to Google, natural links leading back to your site …

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Each new piece of content needs to as original as possible

The cornerstone of a successful organic search campaign has always been technical SEO. Authority sites are websites that are known by the industry to offer ‘quality’ content – such as news pages, online encyclopaedias, popular blogs etc. The spiders recognise these sites as ‘safe’, so any link to them will be …

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Expand your SERPs as necessary

We at Hi5 Practice are here to help you peel away these layers and get you on track with a solid SEO foundation, when we build your website, so that a specialized SEO Marketing company has the resources they need to take your search engine optimization to the next level …

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Latest developments in ROI

Which pages and posts are most important? These should have other pages and posts linking to them. Make sure to link to the most important content. There’s a lot that goes into this and we’re talking the technical aspects of it: getting your hreflangs, your rel canonicals, all …

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Adopt a customer centric view of domain authority

SEO doesn’t have to be especially difficult, but it does need to be well-planned and given plenty of attention if you want to achieve stable website rankings. Their algorithmic Panda filter is designed specifically to target pages and sites with thin content and therefore reward those with more comprehensive …

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Hidden facts about URLs

Some sites have the same URL for both desktop and mobile content, but change their format according to User-agent. In other words, both mobile users and desktop users access the same URL (i.e. no redirects), but the content/format changes slightly according to the User-agent. Google hasn’t spilled …

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Reasons why marketers love doorway sites

Most businesses that invest in SEO focus on organic services, or unpaid activities that you perform manually to improve search rankings for your website. Content serves as a much better citation than a sales page. Once you’ve had a good think about your niche, make a list of search …

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Here's what industry insiders think about page impressions

In organic search, you don’t have to continually pay to be seen, and once you’ve reached the first page of Google (and you have quality content and a trustworthy site), you’ll often stick there for a long period of time (depending on the amount of competition). How …

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Make indexed pages a priority

As much as every business wants to be a success there is a real danger of too much and too fast. TV ads, radio, print and even social media). Effective content curation, better accessibility practices and proper information architecture are all key components for strong SEO. Rather than evaluate all …

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How Much is a Website Worth?

when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a heck of a lot easier (more than half of most websites’ traffic comes from mobile), and clearly formatted articles are used as a Google ranking signal …

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Some websites are not as good as they appear

A typical clickbait headline relies on sensationalism, creates a huge curiosity gap and over promises. It’s also important to know what kinds of link-building strategies to avoid, so that you don’t waste your valuable time and effort doing something that can make Google sandbox your site (remove it …

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Finding Pages to Push Internal Links From

The clear majority of websites gear their SEO strategy toward traditional search engine keyword searches carried out by typing. The direction that you take to improve the visibility of your site on the web should be decided upon by analysing the current state of your website, the audience you are …

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Getting Started with the SEO Competitive Analysis

We’ve all been frustrated by sites that load slowly, or won’t load at all, on slower data connections. Sites that load quickly help build positive digital engagement with your business, and there’s some evidence to suggest that both load time and engagement with your content improve your …

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Does your site sabotage your content?

Google’s mission is to organize the world’s information and provide the best answers possible. Therefore, writing quality content for your audience is also something that will immediately lead to Google’s approval. Too many backlinks from many unreliable domains can hinder the authoritative signals of your domain. Mobile …

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SEO competitor link profile analysis best practice

When you incorporate real SEO into your website, you’ve made a conscious decision to plant a seed, nurture that seed, and help it grow over time. This long-term strategy and efforts produce high-quality results that continue to produce results year and year. Every Search Engines use different complex mathematical …

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Alt text makes for a better user experience

It helps the search engines quickly determine what the page is about. Anyone with a site that provides useful content and has the right network can now drive organic traffic. It is worth noting that when it comes to link building, it is very difficult to find a site owner …

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Tailor to shoppers, not search engines

Fundamentally, SEO is a marketing discipline, not a technical one meaning that an understanding of basic marketing principles is essential. Nothing is more important to a successful marketing strategy than a strong understanding of the audience you are looking to attract. Google has spent millions of dollars to create faster …

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Ensure each page has a unique target keyword

When creating new content ask yourself: what the goal of that content is? What information do you need to include? Who is your target audience? What language do they use? What questions your visitors looking to answer? By taking a moment to think about real humans and your target audience …

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Be Active On Quora To Improve Ranking

Through its Panda, Penguin, and Hummingbird updates, Google’s making it even harder for site owners and bloggers to get quality incoming links. The truth is that working on the search optimisation for your website is not a guaranteed source of traffic. SEO’s journey to a technicality driven practice …

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Show don't Tell

Humans are lazy creatures (That is probably the reason the ready-to-make food sell so much). They don’t have the patience to wait too long for anything. A faster loading website gives the user an amazing experience, which tempts him to come back again to visit your website. It acts …

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Target Relevancy And Engagement Over Traffic

Clearly, keywords are important. They always have been and they always will be. Search engines like Google want to know that a piece of content is obviously about a specific keyword. The reason you want natural, helpful, informative links is that you don’t want to have to constantly replace …

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Give visitors what they want

People have different search behaviours and of course languages based on their location so you need to adapt to these factors in order to rank on search engines. On the internet, the de facto “language” of structured data is schema.org. Schema.org is a democratic library of internet things …

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Review your content creation plans and make adjustments

Many companies underestimate how much time and money it takes to be successful with SEO. Success by any standard rarely comes within the first 3 months, even with a healthy SEO budget. Look for pages that have excessive links. Google advises 100 per page as a maximum, although it is …

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You need a clear strategy on your most profitable keywords

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Before you accept posts from guest …

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Focus on getting your targeted keyword in the headline early on

You need to migrate your website from one host to another, or one platform to another, even to a fresh domain. Website migrations are one of the most complicated aspects of any SEO campaign. Gaining backlinks is tough, as it involves convincing a website to share your website with their …

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The Role of Anchor Text

Users don’t like to wait, and we are becoming more and more accustomed to the fast load times, which means your site will be left in the dust when a user must wait. The direction that you take to improve the visibility of your site on the web should …

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