Don't make your own URLs compete against each another

Making your content easy to read and understand helps make it useful to your readers. Some experts also believe that Google takes readability into account when ranking webpages. In link analysis, search engines measure who is linking to a site or page and what they are saying about that site …

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Featuring an adequate number of high-quality links

Spending money on paid search isn’t a requirement for SEO, but it can be an effective way for giving your website and business a boost online. Do not copy another site’s content without asking permission first. It’s bad for you, the site you’re copying from and …

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Do users like my content?

SEO is the process that brings traffic to a website, but if you can’t convert that traffic into a sale, email subscriber, etc., there is no point in having it in the first place. It’s clear that there is a link between the websites which rank highly for …

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Advanced off-page SEO principles

An infinite number of niches are waiting for someone to claim them. I’d ask yourself where you want to be, and see if you can find a path from a tiny specific niche to a slightly bigger niche and so on, all the way to your desired goal. Sometimes …

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Minimize Duplicate Template Content

Google has devoted a great deal of time preventing people from using links to manipulate its algorithms in order to obtain higher SERPs. A sitemap is a file that tells exactly how crawlers should crawl your website. For example, if there is a page that does not get linked to …

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How can you enhance the user experience?

Analyze search engine rankings and web traffic to determine the effectiveness of the programs you’ve implemented, including assessment of individual keyword performance. Google counts thousands of PhDs as employees. And while its algorithm over the years has been incredibly vulnerable to abuse by spammers, increasingly it’s taking into …

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