Learn from these mistakes before you learn about LSI

They follow the same methodology, staying on top of news about select topics to better spot trends. By spring 2013, Facebook and Google+ added hashtags. When searching for websites to get links from, we recommend you do not target websites with lower than 10 URL Rating and 10 Domain Rating …

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Takeaway tips for gateway sites

Not only that, but overusing keywords can create content that Google considers to be “thin”. Google has made it apparent that site speed matter in search rankings, and today, with a bigger emphasis on the user experience than ever before, site speed will continue to be a critical ranking factor …

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Find a simple guide to CTR and read up about it

When a visitor looks at your site, it’s all pretty colours and clickable things. When a search engine looks at your site, it looks a lot different. If you’re under the impression that only big brands can compete in the game of search, you’ll be pleasantly surprised …

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Things to avoid when dealing with SEM

The shift to mobile devices has caused Google to change the methodology behind how it indexes and ranks websites. Users conduct an estimated 62,000 Google searches per second, according to Internet Live Stats. Another key strategy is to supplement content with properly optimized HTML text. Each time you write …

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Measure and Improve by paying attention to keywords

Google sees a subdomain as a different website, while a subdirectory is just a part of your main site. This is important, because your site may have a load of link juice and authority. More of that will carry over to a subdirectory than a subdomain. If there was one …

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Link internally whenever possible

As companies adapt to a mobile-first world, they must create web experiences that are responsive and driven by rich experiences. However, without understanding or adhering to SEO best practices, content creators can inadvertently cause technical errors, duplicate content, or orphan pages. Simple, generic and fairly ambiguous queries, such as those …

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Lets look at our approach to bounce rates

You need to produce quality content that provides valuable insight. Google has enhanced its algorithms to weed out low-quality pages from its index. Therefore, if you are not part of Google’s directory, search engines will not include you in their results. And you can imagine what that can mean …

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Keep a strong focus on the one keyword phrase

Whether you purchase a separate domain (recommended) for your blog, or host it on a blogging service or a subdomain of your own site, try to ensure that your URL contains the primary keyword you want to optimize for. Google hasn’t spilled all its secrets regarding how it gauges …

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Make sure you include your one to two keywords in your URK

You may not want certain pages of your site crawled because they might not be useful to users if found in a search engine's search results. If you do want to prevent search engines from crawling your pages, Google Webmaster Tools has a friendly robots.txt generator to help you …

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Optimize page titles

You need to utilise all aspects of digital marketing to form a full SEO strategy. This will put your business on the map and really increase those website hits. In business, regardless of the particular field, it has always been a good idea to look around and see what competitors …

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The first choice should be backlinks

The meta description is not a ranking factor, but it does play an important part in optimizing your Click Through Rate (CTR). Search engines typically prioritize site titles, page titles, blog post titles, and headings. These titles also appear in browser tabs and search results, so it's important to write …

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You can rank new pages with SEO and content

Make sure the site makes good use of anchor text in its internal links. This is a free opportunity to inform users and search engines what the various pages of your site are about. Don’t abuse it, though. SEO’s need to have the skill and experience to help …

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A lot of websites have very serious on-page SEO issues

Building trust in the customer through your content is a must. Focusing on user intent helps do it. We write content for our audience. Until our audience trusts our content it is of no use. Trust helps get exposure for your brand. Use trust building words. Follow up what you …

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Use a permalink structure that includes keywords

While you can’t always control who links to you, successful SEO often includes promotion and outreach. This includes reaching out to other sites, influencers, and bloggers in your industry to check out your content and hopefully share or link to it. Inbound links can come from your own website …

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Competitor link profile analysis

Improving visibility and driving traffic are nice, but the most important goal is to achieve the goals of your organization. For most organizations, that means generating sales, leads, or advertising revenue. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has …

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Get some paid social media promotion

The more fresh, engaging and authoritative content on your website the better regarded it will be by search engines. You should track the traffic, engagement, conversion rates and page visits for your mobile strategy separately than those of your desktop strategy. In order to please both the search engines (who …

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Use some of your best keywords in your bio

SEO is simply the process of getting website traffic from “free” or “organic” search results in search engines like Google, Bing, or Yahoo. All major search engines have primary search results that are ranked based on what the search engine considers most relevant to users. SEO helps maximize the number …

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This is not a numbers game

There’s no denying that a website’s popularity correlates with how high it ranks in search engine results, and in a way, backlinks are like popularity votes. The more links you have leading to your website from outside websites, the more traction you’ll gain from search engines. How …

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Finding Questions Being Asked to Target

A web page can be given an immediate freshness score based on its publication date, which decays over time as the content becomes older. Always ensure that your keyword or phrase appears in the first 100 words of your page, if not the first sentence. This is more important than …

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Acquiring future-proof links

Google’s Keyword Planner is a free tool that can help you with keyword research. The tool is actually designed for the Google AdWords advertising program, and aims to help marketers select suitable keywords for ad placements. But it can also help you with search engine optimization. Make sure at …

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Influencer marketing and publishing opportunities.

Technical SEO is an often misunderstood discipline that many find difficult to pin down in exact terms. The age of backlinks matter. Links that have existed for a long time weigh more heavily in your website’s link graph. Very often, a quick reaction can mean the difference between success …

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How do you make a Google friendly link?

If your site had a stable flow of traffic and then it began to bounce in an instant, it’s obvious something suspicious is going on. Luckily, Google Search Console can help you notice a sudden spike or drop in search traffic so make sure you use it. The more …

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