Can Images Help Improve My Website’s Search Engine Placement?

See what keywords are most popular in each country you’re targeting, and optimise the pages on that country’s section of your website accordingly. Also, remember that even a correct and accurate translation of a keyword or term may not be what people actually use to search for a …

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Voice Searching Matters

It doesn’t take hundreds to see the needle move, especially with Google’s ever-improving ability to detect low quality and manipulative links. Clearly define your objectives in advance so you can truly measure your ROI from any programs you implement. To achieve and maintain good placements on result pages …

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Using social media for local SEO

The absence of a hard and fast definition of content allows for cross-genre experiments. Infographics, explainer videos, vlogs are products of such experiments. Visual images entertain users whereas written content provide them with new information. Infographics, which is the cross between the two, do both. The same applies to explainer …

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Keep it natural

SEO doesn’t have to be hard or require an expert team to get results. If you’ve got a process and a structure, you can rank your content in search engines quite quickly. Another tip for making long form content appealing is giving people something to read that surprises …

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The most time consuming aspect is writing content

Everyone is familiar with the expression “content is king.” Without rich content, you will find it difficult to achieve good rankings with specific keywords and to direct traffic to your website. Just like writing any great content, you need to know your targeted audience pretty well in order to be …

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SEO 301 redirect best practice

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. A lot of marketers focus on social in their online …

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What industry jargon is common among your buyers?

The best practice for internal linking is to think primarily about the user experience. Organically link to assets in a way that streamlines the buyer’s journey. The authority of the domain is important and it needs to be addressed in any walkthrough of SEO. Longer content tends to rank …

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Don’t Forget to Check Plurals

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists. From a quality page point of view, duplicate content is a low-quality indicator. Boilerplate …

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Entries with rich snippets have higher click-through rates

f you are familiar with Google’s algorithm, you are aware that it is predicated based off of backlinks. This is simply a hyperlink on an external website that links back to your website. It used to be that buying backlinks as you could was a successful means of boosting …

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A few tips how to create engaging conten

Share your good posts. Educate those in your circle. Solve their problem and encourage them to leave a comment on your campaign. You need images not only to improve a user’s experience on your website but also because they have a positive impact on your SEO. It’s not …

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Implement responsive design

Don’t duplicate title tags across your website, as this can negatively impact your visibility It’s not that keyword text doesn’t matter, but starting with a focused content strategy will help you identify audiences and topics that should guide your keyword selection. Most businesses understand the importance of …

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Are you using Shared web hosting?

Consider what happens when a user removes part of your URL - Some users might navigate your site in odd ways, and you should anticipate this. Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor …

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The majority of your backlinks should be branded

Ranking high in Google can bring you some serious traffic too. When looking at a Google results page (often referred to as Search Engine Results Page, or SERP for short), the number one result alone brings in 31% of search traffic on average. Meaning, when people search for a keyword …

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Web 2.0 indexing works wonders

The ability for a piece of content to earn natural links that positively contribute to a website’s link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google …

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How to Search Engine Optimize Your Blog Content

Google is also now looking at things like bounce rates – how long someone spends on your website. And it is looking at how your site renders on mobile and how quickly it loads. You can now get penalized for typos and mistakes. Follow all the good on-page content and off-page …

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Asking your suppliers to provide a link to your site, using local chambers of commerce and guest posting on industry relevant blogs are all strategies that we’d recommend if you’re looking to gain more backlinks for your business.

So content marketing is one of the 3 main pieces to SEO, but has been around for longer than SEO because of things like Michelin Stars and Guiness Book of World Records, which were essentially ingenious examples of content marketing for the tire company and the beer company respectively. Among …

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Make sure your website is indexed in Yahoo

While the page meta data (page description and keywords) are not nearly as important as they used to be, they still count. Take advantage of them by putting your keyword or phrase there. Use internal links with clear and informative anchor text. Web users want to see what the content …

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